What is chewing gum?

Chewing gum is made up of five basic ingredients -- gum base, flavorings and colorings, preservatives, sweeteners, and softeners. Gum base is the insoluble part of the product that puts the "chew" in chewing gum.

This combination allows chewing gum, unlike any other food, to deliver chewing pleasure and flavor sensation that is released over an extended period of time. Add in various consumer benefits – ranging from oral care to stress reduction to calorie management – and it is easy to see why chewing gum is one of the most popular forms of confectionery worldwide.